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$1,175,000
3 Beds 3 Baths
New construction custom-built home in the desirable gated community of Diamond Tail Ranch! Known for its beautiful sunrises, sunsets and views! Open & bright well thought out floor plan. Gorgeous chef's kitchen featuring quartz and granite countertop, stainless steel GE Monogram appliances, large sink and custom cabinets. Oversized pantry with an extra space for a second refrigerator or freezer. The living room has a fireplace and access to patio with an outdoor kitchen counter and gas hookup. The large primary bedroom features an oversized walk-in closet. The en suite has large counter areas, freestanding tub and shower with custom tile work. The home is perfectly placed capturing the incredible views on the 3+ acre lot.

218 Meadows Road, Placitas

$1,550,000
3 Beds 3 Baths
Privately secluded on 8 extraordinary acres, this exceptional adobe estate offers a rare combination of privacy, architectural integrity, exceptional craftsmanship & breathtaking panoramic views. Sweeping vistas encompass the Sandia & Jemez Mountains, Santa Ana Mesa & iconic Cabezon Peak, creating an extraordinary sense of seclusion just minutes from shopping, restaurants & the ABQ airport. Inside, soaring beamed ceilings, beautiful natural light, travertine & Italian tile floors & multiple kiva fireplaces create warmth, scale & timeless Southwestern elegance. A renovation by renowned architect & builder John Calvin draws inspiration from New Mexico's deep Andalusian heritage, w/ a gallery-like hallway that provides an ideal setting for art & collections. Spacious, beautifully appointed kitchen features Sub-Zero refrigeration & Viking ovens. Private primary suite includes a sitting room & expansive bath opening to a secluded courtyard with hot tub. 2 additional bedrooms & a spacious office provide exceptional flexibility. A separate wine cellar, designed by a wine connoisseur, adds another distinctive element. Outdoors, expansive patios invite entertaining or quiet contemplation amid endless mesa & mountain views. W/ Tunnel Springs Water complemented by 2 HOA-owned backup wells, a new 2026 roof & easy access to BLM open space, the 8-acre setting offers exceptional opportunities for horseback riding, hiking, stargazing--or simply savoring an extraordinary sense of space & solitude. Truly, a world of its own

44 La Puerta Trail, Placitas

$1,299,000
4 Beds 6 Baths
Welcome to a truly special Placitas retreat, an impressive 4-bedroom, 6-bathroom home where generous spaces, timeless character, stunning views, and modern updates come together beautifully.From the moment you arrive, the four-car garage hints at the scale of what awaits inside. Guests are welcomed through a striking arched entry door, setting the tone for a home that is anything but ordinary.The main level is designed for both everyday living and effortless entertaining, featuring a spacious living room, family room, dining room, kitchen, primary suite, additional bedroom, office, sitting room, laundry room, and direct access to the garage. Need a little flexibility? The versatile office room can become whatever your lifestyle calls for such as creative studio, library, gym, or guest space. The charming sitting room could even be transformed into a fifth bedroom if desired.The heart of the home is the beautifully refreshed kitchen, featuring new Thomasville cabinetry, backsplash, and countertops, all installed in 2026. It is equal parts sophisticated and inviting, ready for everything from morning coffee to memorable dinner parties. The living room makes quite the impression with its raised ceilings and gorgeous fireplace with a variance finish, creating a warm and dramatic setting for cozy winter evenings. When the temperatures drop, radiant heat keeps the home wonderfully comfortable. With three fireplaces, there is certainly no shortage of ways to set the mood!Then there are the views. Through the home's Pella windows, the beauty of Placitas becomes part of the experience. Whether you're enjoying your morning coffee on the deck or winding down at the end of the day, the scenery is always there to remind you why you chose to call this place home. The primary suite is your personal retreat, complete with its own fireplace, sitting area, two separate commodes, two showers, and two individual sink and vanity areas. When it is time to unwind, slip into the cozy garden tub and let the day melt away. For those with a serious wardrobe or simply an appreciation for abundant storage the spacious primary closet has you covered.Additional thoughtful updates include new interior doors installed in 2026, adding a fresh and polished touch throughout the home. And we're not done yet. Head downstairs to discover a large recreation room with a wet bar and beverage cooler the perfect spot for game nights, movie marathons, entertaining friends, or simply escaping to your own private hangout space. Also located downstairs are two more bedrooms. Oh, and did we mention every bedroom is ensuite? Because everyone deserves their own private retreat.This is more than a home it is a Placitas lifestyle, offering space to gather, room to retreat, beautiful views, luxurious touches, and the flexibility to make the home uniquely yours. Come see what makes this one so special.

35 Calle Del Norte, Placitas

$100,000
Discover 1.3 acres of beautiful Placitas land with spectacular Sandia Mountain views, privacy, and endless possibilities. With no HOA, this spacious property provides the flexibility to create your ideal New Mexico retreat. The lot features a combination of level and gently sloping terrain, mature trees, and a building sight designed to take advantage of the surrounding mountain and mesa scenery. Conveniently located just off Highway 165 and near the Cibola National Forest. Horses and other animals are permitted. Electricity, cable, and phone available at the property, and the county-maintained road provides convenient access. Build your dream home and enjoy wide-open skies, breathtaking Sandia views, and the tranquility that makes Placitas so special.

Tunnel Springs Road, Placitas

$100,000
Discover 1.3 acres of beautiful Placitas land with spectacular Sandia Mountain views, privacy, and endless possibilities. With no HOA, this spacious property provides the flexibility to create your ideal New Mexico retreat. The lot features a combination of level and gently sloping terrain, mature trees, and a building sight designed to take advantage of the surrounding mountain and mesa scenery.Conveniently located just off Highway 165 and near the Cibola National Forest. Horses and other animals are permitted. Electricity, cable, and phone available at the property, and the county-maintained road provides convenient access. Build your dream home and enjoy wide-open skies, breathtaking Sandia views, and the tranquility that makes Placitas so special.

Tunnel Springs Road, Placitas

$479,000
3 Beds 2 Baths
**Gated Placitas Property on 2 lots with Flexible Garage/Studio Space** Set on two fully fenced, half-acre lots, this beautifully maintained Placitas property offers space, privacy, and versatility in a move-in-ready home. The 1,519 sq ft residence (single story/no steps) features 3 bedrooms, 13/4 baths, no carpet, and a welcoming living area with wood-beamed ceilings and a large fireplace. The updated kitchen includes quartz countertops and stainless steel appliances, while the primary suite offers a spacious walk-in closet and updated bath. An attached 2-car garage provides plenty of room for vehicles and storage, while the detached heated and cooled 1-car garage could easily serve as a studio, office, or workshop. The gated, landscaped grounds include drip irrigation, ten rain barrels, two storage sheds, and an additional attached carport all overlooking a terrific Sandia Mountain view. A private well with 3-acre feet of water rights, video security system, smart thermostat, water softener, newer furnace & water heater, and new washer and dryer add to the convenience. All appliances convey and most furnishings negotiable. A rare combination of thoughtful updates, usable land, and exceptional care.

63A Camino De Las Huertas, Placitas

$829,000
3 Beds 3 Baths
Designed to take full advantage of its stunning Sandia Mountain views, this beautifully updated single-level Southwest home sits on a .91-acre lot in desirable Anasazi Meadows. Authentic architectural details include raised wood-beamed and latilla ceilings, tile floors throughout, lighted nichos, and custom kiva fireplaces in both the great room and primary suite.The updated kitchen combines Southwest charm with modern convenience, featuring custom cabinetry with pull-out shelving, updated stainless steel appliances, quartzite countertops, pantry, and breakfast bar. The spacious primary suite is a true retreat, with its own comfortable sitting area, beautiful views, and a custom kiva fireplace. Doors open directly to the covered portal, creating an effortless connection between indoor and outdoor living. The updated en-suite bath features a generous walk-in closet, Jacuzzi tub, large shower, and private water closet.Recent improvements include water heater, new stucco and fresh interior paint throughout. Outside, the landscaping has been thoughtfully refreshed and designed by a master gardener, creating a certified pollinator habitat and beautiful spaces to enjoy the high-desert setting. Multiple outdoor living areas provide plenty of room for entertaining, relaxing, or simply taking in the views. A walking path is just steps from the home.The oversized garage adds exceptional functionality with ample storage and a dedicated dog-washing station--perfect for pets, projects, and everyday life. A distinctive blend of timeless New Mexico character, thoughtful updates, and an exceptional setting.

32 Petroglyph Trail, Placitas

$670,000
3 Beds 3 Baths
FANTASTIC VIEWS! 3 BDRM + DEN/OFFICE. $670,000. Santa Fe Style custom on ridge lot with outstanding views of sunsets, city lights, mesas & Cabezon! Single level; NO STEPS! 2,440 sq ft includes 2.5 baths. Bright, open layout filled with natural light & many skylights. Split floor plan has private primary suite with kiva fireplace & large bath, 2 walk-in closets, shower & garden tub. Office/Den could also be formal dining room. Exposed beams & wood ceiling in great room & beams in primary bedroom. Spacious kitchen: granite counters, island, gas cooktop & pantry. Quality, wood windows give you BIG views! Refrigerated air plus radiant heat. Oversize 2 car garage. Water is delivered by East Mountain Water Hauling to fill the water storage tank. Convenient! On paved road, only 7 minutes from I-25.

10 Pinon Ridge Drive, Placitas

$787,800
3 Beds 2 Baths
Discover the charm and beauty of Placitas in this inviting 3-bedroom, 2-bath home, where stunning mountain views and authentic Southwestern character come together. Thoughtfully designed for both comfortable living and entertaining, the home captures the essence of New Mexico living with warm details and an effortless connection to the outdoors. Floor-to-ceiling windows frame sweeping mountain views and create a stunning backdrop throughout the living spaces. The spacious primary suite offers a relaxing retreat, complete with a beautiful primary bath featuring a steam shower, perfect for unwinding at the end of the day. Enjoy the benefits of a fully electric home with no gas needed, complemented by seller-owned solar for added energy efficiency and peace of mind. Step into the gorgeous backyard, a private oasis perfect for relaxing, dining, gardening, or simply taking in the peaceful surroundings. With timeless Southwestern appeal, spectacular views, thoughtful amenities, an all-electric lifestyle, and a serene outdoor retreat, this special Placitas property offers the ideal blend of beauty, comfort, and tranquility.

14 Sage Hill Drive, Placitas

$74,000
2 ACRES - BIG SANDIA VIEWS! $74,000. Spacious lot with a mix of nearly level & south sloping land. Excellent views of the mountains, sunsets & city lights! The lot has access to water, electricity, cable & phone - located near the NE corner of the lot. There are 2 wonderful places to build: one by the cul-de-sac, and one that is lower on the lot - with additional access from Windmill Trail South. Moderate restrictions for Placitas: 1500 sq ft minimum house size, 20 foot front setback & 15 foot side setbacks, 18 foot maximum height & southwest styles required. Household pets & horses are allowed, but not other animals. Bank financing possible with 20-30% down. The land is not far from thousands of acres of public land! Reasonable covenants to protect your property value, but No HOA.

WINDMILL CT, Placitas

$1,250,000
4 Beds 4 Baths
Exceptional new construction in the gated Diamond Tail community of Placitas! Completed in 2026, this custom home was thoughtfully designed to capture the surrounding New Mexico landscape with soaring ceilings, expansive windows and incredible views throughout. The open great room, dining area and kitchen flow together to create an impressive main living space centered around a beautiful fireplace. The stunning chef's kitchen features contrasting cabinetry, an expansive center island with generous seating and an abundance of cabinet space. Cafe Series appliances include a 6-burner gas range with griddle and double ovens, complemented by a pot filler and large butler's pantry with even more cabinetry and storage.The thoughtfully designed 4-bedroom floor plan offers excellent separation and includes two primary suites, both overlooking the beautiful Placitas scenery. The main primary suite features a spacious spa-inspired bath with separate vanities, a freestanding soaking tub, large walk-in shower and an impressive walk-in closet that connects directly to the laundry room. The second primary suite includes its own private bath and walk-in closet, making it a great option for guests or multigenerational living. Abundant storage can be found throughout the home.Double doors from the great room open to the expansive covered patio, creating a seamless connection between indoor and outdoor living. Soaring patio ceilings, an outdoor kitchen and BBQ area, and sweeping views of the surrounding landscape make this an ideal space for entertaining or simply enjoying the Placitas setting. The 1,160 sq. ft. 3-car garage offers 220V power for future EV charging, plenty of room for vehicles and storage, plus a dedicated storage room with exterior access. Situated on a cul-de-sac, this brand-new home brings together modern luxury, spectacular views and exceptional indoor/outdoor living in one of Placitas' most distinctive gated communities.

227 Cornflower Court, Placitas

$525,000
3 Beds 2 Baths
Discover this delightful home in Placitas, perfectly positioned on 1.5 acres with breathtaking panaoramic views. Featuring three bedrooms and two bathrooms, this residence has a unique character with its adobe walls and brick floor accents. The primary suite offers a serene retreat with a kiva fireplace, an additional sitting area with views, and a luxurious en suite with a separate shower and tub. The light-filled living room, adorned with vigas and beamed ceilings, provides an inviting atmosphere with expansive views from every window. The kitchen boasts stainless steel appliances and opens to the living area. Enjoy relaxing on the covered porch or in the private courtyard, offering the perfect setting for outdoor entertainment.

6 Atole Way, Placitas

$129,900
Picture yourself in your own slice of paradise in Placitas! Located at the corner of Dreamcatcher Road and Dreamcatcher Court, Anasazi Trails, Lot 100 is a 1.29-acre homesite in one of Placitas' most desirable communities. This lovely corner lot offers beautiful views and a wonderful opportunity to build your custom home in a peaceful, well-kept setting. Residents enjoy access to pickleball and tennis courts, paved walking trails, and shade structures, with underground utility hookups available at the property line. Nestled in tranquil Placitas, yet conveniently close to both Albuquerque and Santa Fe, this property offers the perfect balance of serenity and accessibility. Come walk the lot, take in the setting, and start planning your dream home in Placitas today.

ANASAZI TRAILS Lot: 100, Placitas

$649,000
3 Beds 2 Baths
Welcome to Placitas, NM! Set on 1.59 private acres on a quiet cul-de-sac, this 3 BR, 2 BA home boasts gorgeous surrounding views. The light-filled interior features a newly remodeled kitchen with new appliances, updated cabinetry, beautiful countertops, and modern finishes. Remodeled bathrooms offer a fresh, spa-like feel, while energy-efficient windows frame stunning views and fill the space with natural light. Adjacent to the large, oversized 2-car garage, a spacious finished bonus room provides endless flexibility for a home office, studio, gym, workshop, or guest space. Enjoy peaceful open acreage, starry nights, nearby trails and dining, plus convenient access to Albuquerque and Santa Fe. Complete with a water filtration system, this property is truly move-in ready!

4 Alexi Court, Placitas

$555,000
3 Beds 2 Baths
Welcome home to 10 San Jose Trail. Authentic Southwestern character and breathtaking Sandia Mountain views come together in this custom Taggart adobe home situated on two acres in beautiful Placitas. Offering 2,105 square feet with three bedrooms and two bathrooms, the home was thoughtfully designed with passive-solar principles and features exposed adobe walls, warm brick flooring and abundant natural light throughout. The spacious great room and kitchen capture spectacular mountain views, creating an inviting setting for everyday living and entertaining. A refrigerated split system has been added for year-round comfort, along with a perimeter fence for additional privacy and functionality. The oversized approximately 667-square-foot garage, providing generous space for vehicles, storage or a workshop. A distinctive Placitas property offering timeless adobe construction, scenic surroundings and classic New Mexico charm. Water is provided through the La Aguada de Tierra Madre Cooperative.

10 San Jose Trail, Placitas

$770,000
3 Beds 3 Baths
Authentic Southwestern character meets thoughtful updates in this distinctive 2,799-square-foot Placitas retreat. Set against a dramatic mountain backdrop, this unique home showcases classic New Mexico architecture with warm stucco, vigas, rich woodwork, custom carved details, and beautiful brick floors. A spacious, light-filled sunroom takes full advantage of an exceptional southern-facing mountain view through six large picture windows, creating a spectacular setting to enjoy the ever-changing New Mexico landscape and abundant natural light.The home has been thoughtfully maintained and significantly updated, including new stucco and refinished brick floors in 2026; new septic tank in 2024; solar installed in 2023; roof and skylight replacement in 2019; hot water heater in 2022; and garage door motor in 2024. Two evaporative coolers provide cooling, with one new in 2021 and the second rebuilt in 2023. Hunter Douglas blinds complement the home's custom finishes.Outdoor living is enhanced by hot tub hookups and two 120V outlets on the deck, creating the opportunity for an exceptional private retreat or entertaining space. Downstairs, a wet sauna offers a unique place to relax and unwind.With its extensive custom woodwork, authentic Southwestern design, spectacular southern mountain views, spacious sunroom, multiple outdoor living areas, and impressive list of improvements, this is a special Placitas property offering character and craftsmanship that are increasingly difficult to find.A truly distinctive New Mexico home with timeless Southwestern charm, exceptional views, and a remarkable sense of place.

2 Cueva Canyon Road, Placitas

$99,000
CONVENIENT 2 ACRES $99,000. Community Water, Power, Phone, Cable & Natural Gas. Desirable Sundance Mesa subdivision of distinctive custom homes in HOA neighborhood! Paved road with easy access to I-25 (less than 10 minutes). Lot is a mix of gentle slope, steep slope, and moderate arroyos. Views are predominantly the hills close-in. Larger lots in this neighborhood means more space between homes! Architectural covenants require 1800 sq ft minimum house size, southwest style. Close to BLM public land walking paths. Surrounding lots already have houses so you can see the layout of the neighborhood. Bank financing is available. Placitas is conveniently located in the foothills of the Sandia Mountains between Albuquerque and Santa Fe.

Santa Ana Loop, Placitas

$170,000
Experience New Mexico living at its finest with this premier 2.5-acre lot in the gated Phase 1 of Diamond Tail! Situated on a serene corner lot adjacent to designated parkland and a stargazing park, this gently sloping property offers exceptional privacy, minimal traffic, and sweeping, unobstructed views of five mountain ranges, including the Ortiz Mountains, Montezuma Crest, the Jemez, and the Sangre de Cristos. Build your dream custom home (2,400 sq ft minimum; guest house allowed) with paved road access, underground utilities (natural gas, electric, phone, and Comcast Xfinity cable), and a well system already in place with HOA-managed water shares. Phase 1 positioning means no fire suppression system is required for construction. Community amenities include a dog park, hiking trails, and abundant open space.

Diamond Tail Road Unit Lot 36, Placitas

$835,000
4 Beds 4 Baths
Discover the perfect blend of privacy, natural beauty, views of the Sandias and income potential in this stunning Spanish Mission style, 4-bedroom, 4-bath home nestled on 1.58 acres in peaceful Placitas. Spanning approximately 3,800 square feet, this thoughtfully designed residence includes a fully equipped attached casita, ideal for generating passive income, hosting guests, or multi-generational living and is separately metered from the main home. Owned solar, offering both comfort and long-term savings included. Step inside to discover hardwood floors, Spanish tile accents, a gourmet kitchen outfitted with granite countertops and stainless-steel appliances and center island with counter seating. The spacious layout flows effortlessly from kitchen to dining and living space.

20 Canon Del Agua, Placitas

$776,000
3 Beds 3 Baths
Come experience the breathtaking views from this beautiful three-bedroom, three-full-bath home located at the end of a cul-de-sac in Anasazi Meadows. This property boasts a chef's kitchen with granite countertops, a custom backsplash, and Zline professional-grade stainless steel appliances. The kitchen overlooks a great room highlighted by tall, beamed ceilings, a kiva fireplace, and stunning views of the Sandia Mountains. The owner's suite includes a large soaking tub, dual sinks, an oversized closet, and a private patio perfect for enjoying New Mexico's iconic sunsets.The 1.34-acre lot is elegantly landscaped with pathways, trees, shrubs, and perennials, including purple and white locust trees, flowering plum trees, lavender, buddleias, vitex, and rosemary just to name a few.This property offers a rare combination of luxury and privacy while still being a short drive to Albquerque and Santa Fe.

17 Basketweaver Court, Placitas

$110,000
Your dream home awaits in the luxury, private gated community of Diamond Tail in Placitas. Community water, wireless internet and underground utilities available. Almost three acres offers endless possibilities and a serene, peaceful living away from the crowds of the city. ''Nestled in the foothills between Santa Fe and Albuquerque, Diamond Tail offers unspoiled beauty in a rugged natural setting and gorgeous views of the Sandia, Sangre de Cristo, Ortiz, and Jemez mountain ranges''. Enjoy private hiking trails, parks/dog parks and over 300 acres of open space. At night, head over to Star Park which provides telescopes to take in the starry night sky. Check out the Diamond Tail website for more amenities and call today to snag this opportunity of a lifetime!

101 Wild Primrose Road, Placitas

$2,200,000
4 Beds 5 Baths
**ELK RIDGE RANCH**Welcome to **Elk Ridge Ranch**, a remarkable 2 parcels combined for a 7+/- acre luxury estate nestled in the foothills of Placitas with breathtaking Sandia Mountain views and expansive New Mexico skies. Thoughtfully designed by the Dansfelser family, this extraordinary property blends authentic Southwestern architecture with exceptional ranch infrastructure, creating a one-of-a-kind estate ideal as a private residence, equestrian property, executive retreat, boutique ranch, or potential bed-and-breakfast, wellness retreat, or hospitality destination (subject to zoning and permitting).The custom **4,730+/- square-foot residence** showcases timeless craftsmanship with diamond-finish plaster walls, exposed vigas, brick and flagstone flooring, generous living areas, and abundant natural light. Designed for both everyday living and entertaining, the home features multiple gathering spaces, a spacious sunroom overlooking the grounds, a private primary suite, refrigerated air, instant hot water, surround sound, smart-home technology, motion sensors, and an expansive game room.A detached **944+/- square-foot guest home** offers two bedrooms, a full kitchen, living area, laundry, and private separation from the main residence. Ideal for extended family, guests, a caretaker, private office, or creative studio, it adds exceptional flexibility to the estate.The outdoor setting is equally impressive. A private pond with a waterfall, diving platform, cooled pump house, built with a durable 60 mil liner, and an RV hook up, serves as the centerpiece of the property, creating a peaceful setting for entertaining, recreation, and enjoying the surrounding landscape. Mature trees, open pasture, sweeping mountain views, and thoughtfully designed improvements create a rare combination of beauty, privacy, and functionality.A passion for ranch-style luxury living is evident throughout the estate. Every element has been carefully planned, from the placement of the residence and guest home to the ranch improvements and expansive pastures, creating a seamless blend of elegance, functionality, and natural beauty.Purposefully improved for ranch operations, Elk Ridge Ranch features extensive large-game perimeter fencing, multiple fenced pastures and paddocks, a substantial steel equipment building, covered equipment and hay storage, detached garage/workshop, refrigerated workspace and storage, utility buildings, and excellent internal access throughout the property. These improvements represent years of thoughtful planning and significant investment while maintaining the elegance of the estate.Additional amenities include an **owned solar system**, private well servicing both residences, owned propane tanks, recently refreshed stucco, Pella windows installed within the past several years, a roof reported to be approximately ten years old, and a three-car garage, enhancing efficiency, comfort, and long-term value.Located in highly desirable Placitas, the property offers peaceful rural living just minutes from Albuquerque, Interstate 25, shopping, dining, golf, hiking, and approximately one hour from Santa Fe.More than simply a home on acreage, **Elk Ridge Ranch** is a legacy estate where luxury, craftsmanship, scenic beauty, and exceptional ranch infrastructure come together to create one of Placitas' most remarkable offerings. Whether your vision is a private family sanctuary, luxury ranch, equestrian property, or boutique hospitality retreat, this exceptional estate offers a rare opportunity to own one of New Mexico's finest properties.

772 State Highway 165, Placitas

$65,000
ACRE LOT WITH WATER! $65,000. Affordable lot with very reasonable restrictions: just a 900 sq ft minimum house size! Beautiful Sandia view as well as view of Cabezon & sunsets! Decent amount of very gentle slope to build on. Lot includes water. There is electric, cable & phone at the edge of the lot too. Located less than 1/4 mile off paved road! Shared well; water line is on the property. Horses are allowed, as well as chickens, goats, etc. There is a septic system (septic tank and leach filed), but the septic tank needs to be replaced. Bank financing is available with 20-25% down. There is a 2nd access easement coming in from the north off Las Brisas Loop, so there are driveway​​‌​​​​‌​‌​​​​‌‌​​‌‌​‌‌​​‌​​​‌​‌ options.

13 CAMINO DE LAS BRISAS, Placitas

Some of the information contained herein has been provided by SWMLS, Inc. This information is from sources deemed reliable but not guaranteed by SWMLS, Inc. The information is for consumers’ personal, non-commerical use and may not be used for any purpose other than identifying properties which consumers may be interested in purchasing.